Richmond, BC – Nature’s Path Organic Foods, the number one organic cereal manufacturer in North America, elicited the aid of the elusive Gingerbread Man to create a limited-time granola flavor for the holiday season. More than just a delicious gift for family and friends bursting with tasty molasses and spices and conjuring up warm, fuzzy holiday memories , Gingerbread Love Crunch also helps you give back and brighten the holiday season for those in need.
As part of Nature’s Path’s Bite4Bite initiative, for each bag sold of Gingerbread Love Crunch, the latest mouthwatering flavor in the Love Crunch line of granola with heart, the equivalent will be donated in cereal or cash (up to $1 million) to food banks, bundling the good will of all the consumers buying Love Crunch to help ease hunger for those who need it most.
This is also the first Nature’s Path Fair Trade Certified product, which directly helps improve the lives of farmers and their families in developing countries by enforcing the highest standards of environmentally and socially responsible farming and processing methods. Fair Trade Certified products are sold at a fair price plus a premium, which must be used toward benefiting the local community in projects such as building schools, health care services, bringing water and electricity to villages and assistance with achieving organic certification for farmers. This enables farmers to practice environmentally sustainable farming methods (no harmful agrochemicals or genetically modified seeds), protecting their health and preserving valuable ecosystems.
Products available include: Gingerbread Love Crunch